Madness frequently serves as a forum for high-profile NBA talents to showcase themselves on the sport's biggest stage. But this year might be even better than in year's past. Projected No. 1 pick Cooper Flagg — the anchor for a likely No.

Cooper Flagg surely has a lot on his plate right now at Duke. He just won ACC Player of the Year and Freshman of the Year. The NCAA tournament is coming soon. Before that, the ACC tournament starts this week. That's all in the short term.

Duke University’s men’s basketball success over the years—the national championships, the Final Four appearances, all the NBA players who’ve honed their craft down in Durham—has created a blue-chip brand.