You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

But I’m glad I didn’t let my cynicism get the better of me. In the YouTube videos, many of which are tagged with the ASMR keyword (hey, whatever draws in new subscribers, right?), practitioners do ...

Michael MacIntyre, MD, is a board-certified general and forensic psychiatrist practicing general psychiatry at the Veterans Affairs Healthcare System in Los Angeles. Have you felt a tingling sensation ...

Hint: It wasn’t because it fixed the way I stood or sat. It has nothing to do with posture at all. By Eliza Brooke The world is loud and full of interruptions, from the phone buzzing in your pocket to ...

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know. When you purchase through links on our site, we may earn an ...

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...