Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...
Common Sense Networks, and Integral Ad Science have struck a pact to provide safe, data-driven solutions in the kids’ advertising market. Common Sense Networks, a for-profit affiliate of Common Sense ...
A 2021 survey by Common Sense Media found that 88% of children between the ages of 13 and 18 had their own smartphone and 57% of children between the ages of 8 and 12 had their own tablet. The survey ...
In October, we posted about the FTC’s day-long workshop on “Protecting Kids from Stealth Advertising in Digital Media” and wondered what the FTC might be planning. Last week, we got an answer when the ...
High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...
High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds. One of the top ...
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