Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect ...

But when it comes to your small business, especially one that is trying to grow online or compete with national chains, ...

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

Email marketing, social media, SEO, offering promotions, participating in community events and partnering with local businesses are some ways to promote your business.

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come.

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

Navigating non-traditional markets can be both rewarding and challenging for young entrepreneurs. Whether you’re promoting a small business, a niche product, or a service in an emerging industry ...

Difference Between Advertising & Business Promotion in Accounting. Small businesses often lump advertising, promotions, public relations and other sales support expenses under the marketing heading.

The business coach said: "There is a vulnerability to asking for a promotion and many avoid doing so in order to shield themselves from that experience." ...

If you want to get promoted quickly, you'll need to step up your game. Prepare a case to your boss about why you deserve a new title using this guide.

How to Start a Business in Nightclub Promotion. If you're considering a career in the nightclub business and can't yet afford the cost, responsibility and commitment of owning your own club ...

Career experts shared intriguing insights into why certain workers are not getting promoted on the job — and how employees can navigate these experiences in the workplace.