A Fortune Most Powerful Women member, Barnes believes there are three essential elements for effective DTC models.

Direct marketing refers to promoting a product or service straight from the seller to the consumer, without intermediary advertising such as television commercials, radio ads, or public displays.

Direct-to-consumer could be way of the future in light of the Department of Labor's proposed fiduciary rule.

Golf Monthly driver and irons tester Joe Ferguson has been examining the rise of the direct-to-consumer brand within golf and ...

Going direct-to-consumer In an effort to combat cord-cutting and the shift of ad dollars to digital, many media companies are working on direct-to-consumer streaming products.

At 12:01 a.m., it will launch its new, streaming, direct-to-consumer product — called, simply, “ESPN” — which for the first time will allow sports fans legally to access the network’s top attractions ...

Fox News and Fox broadcast and sports cable channels will be available without a pay TV subcription for $19.99 a month ...

ESPN announced its new direct-to-consumer streaming service and a set of new features on an enhanced ESPN App, making ESPN’s ...

If you want to be able to watch all of the NFL’s action this season, it’s going to cost you. NFL games will be broadcast on Fox, CBS, NBC, Amazon, YouTube, Netflix and ESPN as more media ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...