From wolf cuts to bubble braids, TikTok is constantly inspiring beauty and hair trends. But the latest viral sensation isn’t a hairstyle—it’s a hair color. And stunning shade aside (hint: it's ...

Don't worry, Gracie said she would do the same for her sister! Michael Lee Simpson is a Digital News Writer at PEOPLE. His work has previously appeared in Entertainment Weekly, Variety, BuzzFeed, ...

Certain color processes require more maintenance and upkeep than others, so it's important to consider that when choosing your color. According to Baghaei, the average time to get your roots touched ...

Box dye might seem like a fast and affordable way to change up your hair color, but it rarely delivers salon-level results. At H3 Hair Salon, we understand that vibrant, long-lasting color demands ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

’Tis the season to be jolly. And yes, that means even you crazy, miserable leftists who are dyeing your hair purple and declaring a “sex strike” over the outcome of the last election. In all fairness, ...

They say blondes have more fun, but that statement can be called into question when it comes to the maintenance of an icy, cool sheet of glossy blonde. After walking out of a salon appointment with ...