Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate ...

Google will be shutting off Google Analytics Universal Analytics (U.A.) on July 1, 2023, which means you need to upgrade to Google Analytics 4 (G.A.4) as soon as possible. Have questions? We have the ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...