Mattel is driving excitement for its new Hot Wheels Speed Snap Track System by partnering with quarterback Russell Wilson, a ...

Sarah Mahoney , Today ; Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

A 1983 Austin Mini has been crowned the winner of the 2024 Hot Wheels Legends Tour UK. This isn’t just your average Austin Mini though. It’s been remodeled to resemble the classic Bentley Speed 8 ...

A father and son’s custom 1982 E21 BMW 3 Series has taken the top gong at this year’s Hot Wheels Legends Tour UK, and will now head to the European final for the chance to compete at the Global Grand ...