Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Organizations have sent consumers letters with their names in the salutation and throughout the text since the IBM Mag Card technology developed a mail merge capability decades ago. Today, consumers ...

Think about the last time you walked through a fragrance department. Visualize the men and women standing in front of the counters. They are dressed in black and anxiously evaluating which consumer to ...

Companies professing to be "customer-oriented" are under attack. Have they erred in implementing the marketing concept or has it faltered? The authors suggest that the traditional marketing concept is ...

In a recent Forbes article, the popular SEO is Dead / Death of SEO topic took center stage. The article highlighted how questionable SEO tactics (particularly for link building) will no longer be ...

A university livestock sale provided the framework for an application-based economic learning experience in a senior-level agribusiness marketing class. As a class project, the sale gave students the ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Milwaukee-based Top Floor, a provider of digital marketing ...