Modelo’s new out-of-home ad effort celebrates the Hispanic community that helped make it the top-selling beer, by dollar sales, in America. The “Thank You for 100 Years of Modelo” national campaign ...

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...

Modelo is deepening a brand positioning as the “Cerveza for Fútbol” with a campaign timed to this summer’s World Cup, per details shared with Marketing Dive. The effort builds on an over three decade ...

Sept 11 (Reuters) - AB InBev's (ABI.BR), opens new tab Grupo Modelo has resolved a trademark lawsuit that accused its U.S. distributor Constellation Brands (STZ.N), opens new tab of breaking their ...

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

The brand is increasing its media spend this season by 20% as it looks to connect with football diehards and combat sliding consumer demand. Modelo is doubling down on its college football strategy as ...

This Dry January, there will be new non-alcoholic options to pick from in the beer aisle, including from America’s most popular brand. Modelo, the top-selling beer in the United States, is expanding ...

New York — The U.S. owner of Modelo Especial and Corona bet big on Latino customers for growth. But that strategy is unraveling under the Trump administration’s mass deportation push. Many Latino ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

Mexican lager, Modelo Especial has climbed up the charts to become the top-selling Beer in America for the month of May. This is the first time in over two decades that Bud Light has been dethroned ...