New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...
Campaign Asia

'Everyone Must Go' tagline for NZ Tourism slammed

The first creatives from a new NZ$500,00 ($286,000) New Zealand Tourism campaign has generated backlash from multiple quarters. Aimed at Australian travellers, the campaign with ‘Everyone Must Go’ as ...
Ad Age

Taika Waititi (and his stunt double) made an amusingly meta tourism ad for New Zealand

The U.S. ad business in July scored its biggest job gains in a year, while the overall economy added just 73,000 jobs. While in New Zealand to shoot the much-anticipated second season of “Our Flag ...
Travel Weekly

Explore the New Zealand Independent FAM Program

What Is the Explore New Zealand Program? Tourism New Zealand, with the support of Qualmark New Zealand tourism businesses, extends an invitation to you, our valued international travel trade, to ...