The Pop-Tarts Bowl is a college football fever dream that's crossed the Rubicon into reality, and that's made evident by a concession menu which must be seen to be believed. If you've ever wanted ...

Pop-Tarts is finally giving fans almost everything they could have wanted this season. That's right, Pop-Tarts S'mores and Cookies & Crème ice cream sandwiches are making their big debut this year.

You've already heard the news—Pop-Tarts has officially entered the freezer aisle. The beloved brand that had kids finally eating breakfast has reimagined its snacks as dessert, and we are here for it.