Twitch streamer and close associate of Kai Cenat, Ray, recently revealed his new clothing brand, Ruei, which is pronounced like the streamer's name. The first look at this company was shared with ...

This post contains affiliate links. Please read our disclosure policy. Streamer Ray Asianboy became the first content creator to get his own Adidas Harden Vol. 10 sneaker release. James Harden ...

Streamer Ray Asianboy Secures Historic adidas Harden Vol. 10 "Ruei" PE The vibrant pink Player Exclusive marks an unprecedented crossover between streaming culture and signature basketball performance ...

While the streamer's initial boost of popularity was fueled by his on-stream antics, 2025 saw Ray come closer to the commercial space. Notably, he has collaborated with Adidas before, participating in ...