Watch the Smyths 2021 Christmas advert here Sinead Byrne, Joint Head of Marketing at Smyths Toys, said: “Our favourite guy Oscar is out of the store and exploring with his friends.

LONDON — A new advert for a British toy store is receiving praise on social media for its refusal to conform to gender stereotypes. "If I Were a Toy" is an advert for Smyths Toys sung to the ...

Smyths Toys recreated Beyonce’s ‘If I Were A Boy’ into ‘If I Were A Toy’ for their latest 40-second advert. The main character, called Oscar, imagines what life would be like if he was a ...

Smyths Toys Superstores has launched a new festive advertising campaign that features some of this season’s most popular toys. The ad sees a character called Oscar fly over a city park while ...

The 40-second trailer features a young boy called Oscar who sings about his dream of being a toy instead of human as he whizzes round one of Smyths superstores encountering all the popular toys on ...

Magic Star, Sony Music’s children’s and family entertainment label, is collaborating with Smyths Toys for a recording deal and brand partnership for Smyth’s children’s character Oscar.