For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important. As recently as three years ago, AMC ...

Popcorn can make or break the movie-going experience: A fresh, hot tub of salty popcorn can render even bad movies enjoyable; a stale bag of hard kernels is enough to dampen the best films. While ...