Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity”. An all-electric two-seater with a retractable folding hard-top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see the TT has factored pretty heavily in that.

Audi pulled the cover off the all-electric Concept C, a two-seat sports car meant to introduce the brand's new design philosophy built on radical simplicity. The show car debuts a reworked brand face centered on a vertical frame that recalls the Auto Union Type C and third-generation A6,