Squishmallows is tapping into the beauty world with a new fragrance line. Experts say that the tween-focused brand is a smart ...

The plush toy brand has teamed up with Blue Meadow Brands to launch a collection of three mood-boosting scents at Ulta, with ...

The popular plush toy brand revealed they will be making their way into the fragrance aisle with three new scents launching ...

The Squish game in action. Three years ago, a group of UC Santa Cruz computer game design and arts, games, & playable media (AGPM) undergraduate students collaborating on their senior capstone project ...