According to UCL researchers, in order to be effective, subliminal messaging must be negative. Even when participants believed they had only made an educated guess, they answered most accurately based ...

The premise is nearly irresistible: You can accomplish in a few weeks — or months — what many people are unable to do in a lifetime. Best of all, it requires no greater effort than to shove a tape ...

People who buy commercial audio tapes imbedded with subliminal suggestions intended for self-improvement might just as well spend their money on tapes of their favorite music, a new study suggests.

As Matthew Syed explains in Sideways, “Subliminals are things we can’t see or hear; they fly below the threshold of conscious awareness.” When we are exposed to subliminal messaging, images or sounds ...

Soft music fills your ears. In the background, the sound of trickling water soothes you. Underneath, a subtle message repeatedly tells you to stop smoking, or cut out binge eating, or reduce the ...

There is an advertisement running in national men`s magazines with a rather intriguing premise. The headline sums it up: Now, I had remembered the old ads for the ”How To Pick Up Girls” books. But ...