The new report explores where the brand–local relationship breaks down, what the highest performers do differently, and how AI is starting to reshape the franchise operating model.

Get traffic data and keyword intel on competitors instantly. Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic ...

Get traffic data and keyword intel on competitors instantly. It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the ...

Get traffic data and keyword intel on competitors instantly. Today, the fight to get your brand mentioned in AI answers — a process called generative engine optimization (GEO) — should be one of the ...

Get traffic data and keyword intel on competitors instantly. When Humanity’s Last Exam launched in January of last year, the best AI models answered only a small fraction of its questions correctly.

Get traffic data and keyword intel on competitors instantly. Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to ...

Get traffic data and keyword intel on competitors instantly. As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, ...

Get traffic data and keyword intel on competitors instantly. 2026 will be an inflection point for U.S. marketers. Facing high economic uncertainty from tariff volatility and inflationary pressure, ...

Get traffic data and keyword intel on competitors instantly. For years, marketers treated automation as the answer to growing content demands. Build enough rules into your workflows, and the system ...

Get traffic data and keyword intel on competitors instantly. Marketers spend a lot of time talking about AI, customer data, and analytics. A new study suggests another factor shaping marketing ...

Get traffic data and keyword intel on competitors instantly. A majority of organizations now use AI in at least one function — 88%, according to McKinsey — but only 6% report significant ...

Get traffic data and keyword intel on competitors instantly. After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better concept than it was a ...