Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

Scrunch AI is a platform that empowers businesses to understand and optimize their presence in AI search. The platform offers a wide range of tools to evaluate competitive positioning, identify ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The milestone represents a major validation of the online therapy model that BetterHelp has developed since its founding in ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

The chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members for ...