Stretching your brand outside of category boundaries is a high risk play - but get it right and the rewards are substantial.

Saga CMO Hannah Fisher has built her career by continuously seeking out new skills, which have helped her turn “trusted ...

B2B marketing has moved on from playing it dull. More brands are investing in distinctive creative work, borrowing heavily ...

From the benefits of creator tie-ups to generating visibility in an AI world, Marketing Week’s new survey will analyse the ...

With dedicated ‘heads of influencer’ roles up 168% since 2019, brands are recruiting channel specific positions and talent ...

The fizzy drinks brand wants the line to become something young people “naturally use in culture again”, insisting this is ...

Mail is a tangible, high-impact powerhouse in the digital age. Four marketing experts explain why it has their stamp of approval.

Unilever, Mars Petcare and Capgemini Invent on why the real obstacle to AI-powered growth is everything that happens before ...

Enrico Galliera is ending his 16-year career at the luxury car marque, just weeks after the launch of Ferrari’s first ...

Aiming to “still be relevant in another 100 years”, the denim giant believes collaborations across music and sport will ...

Saga CMO Hannah Fisher has built her career by continuously seeking out new skills, which have helped her turn “trusted household brands” like Direct Line and Sky into engines for growth.

Pareidolia, or our tendency to see faces in random objects, can be a powerful tool in marketing for grabbing - and keeping - ...