The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since ...

Ready to unlock the true value of your women’s sports investments? Eliminate the guesswork and prove your real-world impact. Explore Nielsen One Ads & Outcomes to track deduplicated cross-screen reach ...

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to ...

NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

Sydney – March 11, 2026 – New Nielsen Ad Intel data shows advertising investment across Australia’s financial sector reached $756 million in 2025, up 20% from $630 million in 2024, as brands increased ...

Nielsen’s MDE offering at scale. NEW YORK, April 15, 2026 – Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a ...