Christine Benz: Dave, I sense that a lot of people who wear that market strategist cap at other firms are kind of top-down. They’re not necessarily leveraging the bottom-up research that you are. Do ...

Learn how to build discipline by understanding the reasons why people fail at their resolutions, and how a 'top down' & ...

Despite widespread investment in AI, we are still seeing the adoption of superficial AI initiatives that are failing to deliver tangible value where it matters most. This is particularly true when AI ...

As organizations race to implement generative AI and agentic AI systems, they face a critical choice between: • Top-down innovation involves a strategic mandate, such as from the C-suite, for AI ...

One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...

The human brain is a product of evolution. Many psychotherapies and medications focus on adjusting the activity of brain networks that evolved long ago and helped early Homo sapiens survive and ...