The battle between Sony and Canon has been ongoing for several decades. Both companies have launched popular cameras, with ...

Sony has teased the launch of a new Alpha camera on October 21st at 10AM ET, and it appears to be the long-awaited full-frame mirrorless A7 IV.

Sony has finally revealed its mainstream $2,500 Alpha A7 IV full-frame mirrorless camera and it looks to have been worth the wait.

For those interested, the Sony Alpha A7 IV is now available for pre-order over on Adorama for $2,500 USD. Elsewhere in tech, DJI’s new Ronin 4D cinema camera comes with a built-in four-axis gimbal.

Start your full-frame journey with the Sony A7 III – a proven favorite for beginners who want great image quality and ...