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The study found that Hotstar has the highest penetration of 49 per cent on smartphone devices in entertainment OTT app category.

Telecom giant Airtel has forged a strategic partnership with video streaming platform Hotstar to bolster its offerings on Airtel TV app.

The study found that Hotstar has the highest penetration of 49 per cent on smartphone devices in entertainment OTT app category, followed by Times Internet's MX Player with 42 per cent share.

According to a techARC-Unomer study, Hotstar has the highest penetration of 49 percent on smartphone devices in entertainment OTT app category, while Jio leads in the live segment.

In the live TV app category, Jio leads the market with 30 percent penetration among smartphone users and was distantly followed by Airtel and Vodafone Play.

New Delhi, Jul 18 () Video streaming platform Hotstar leads the over-the-top entertainment app segment with 49 per cent share in terms of smartphone installations, while Jio's Live Tv leads the ...