Digiday

In creator marketing, loose disclosures are finally catching up

In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave of lawsuits and watchdog scrutiny is digging into ...
Digiday

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask ...
Digiday

Intended or not, the new Omnicom will forever change agencies as we’ve known them

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...
Digiday

Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...
Digiday

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Agency trading desks spent a ...
Digiday

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...
Digiday

Pinterest debuts audience extension offering on CTV

During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now ...
Digiday

The Economist prepares for a two‑track internet: one for humans and one for AI agents

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news. For now, the subscription publisher is experimenting with ...
Digiday

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched ...
Digiday

WTF is Meta’s Manus tool?

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...
Digiday

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at ...
Digiday

AI ‘girlfriend ads’ are fueling a new wave of MFA sites

Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring ...