Tech for Campaigns is a nonprofit organization that’s intent on dragging Democratic candidates into the digital marketing age ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Despite Chrome's cookie deprecation turnaround, a CAPI strategy remains crucial for brands advertising on platforms like Meta, LinkedIn and Snap.

In-game ad platform Gadsme released a new SDK for non-Unity game engines, including Unreal, Godot, Cocos2d and custom engines ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.

A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...