As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...
A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...
As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...
TTD shared new OpenAds features that let publishers evaluate whether it's running a fair auction. But tension between TTD and ...
That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...
The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback