When Google backtracked on killing cookies, ID5 CEO Mathieu Roche had an expletive in mind – but, he says, the industry has ...

Comscore's new AI-based initiative lets data providers convert ID-based datasets into ID-free audience segments, improving ...

CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad ...

Google doesn’t need to break itself up to resolve its search monopoly. But it must share search results and some other data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Over the past few years, CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and ...

Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and ...

Roqad is buying Zeotap's third-party data biz to boost its ID resolution, but also to tap into the latter's exclusive Amazon ...