Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

BetterHelp, the world's largest online therapy platform, has announced it has surpassed the landmark figure of 5 million ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

The chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members for ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.