AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself ...

While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...

While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from ...

Influencer marketing has become one of the most powerful drivers of brand growth, but it’s now facing a challenge that most ...

The marketing job market continues to slip amid economic uncertainty, hitting those in the start of their careers or in a generalist position especially hard, according to data from Taligence, an ...

According to a series of leaked internal documents viewed by Reuters (subscription required), Meta exposes its 3.5 billion ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Longtime media sales executive Kevin Hall has joined the Journal-World as its new director of advertising and marketing, the company has announced. Hall, a Lawrence resident, was a media sales ...

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...