In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...