As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel ...

Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors ...

Amazon Ads has a new product called Amazon Retail Ad Service – which is notable because it licenses Amazon ad tech to other ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

Two startups team up to help brands target TV viewers based on what and where they buy. And TikTok remains in will-they-won’t ...

Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

Disney releases Disney Compass to give buyers quicker and more direct access to data from Disney's identity and measurement ...