Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of ...

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO ...

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...

The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...