Chatbots have dominated the app store conversation for more than two years, pushing major companies to either compete directly in generative AI or weave AI features into their existing apps. Most of ...

At Business of Apps London 2026, Aidan Rouse, Head of Growth Advertisers for UK & Nordics at Snapchat, made the case that most growth teams are optimizing for where credit lands, not where growth ...

Bigger UA budgets do not always buy better growth. At higher spend levels, CPIs rise, audience capacity tightens, traffic quality becomes harder to control, and attribution becomes harder to interpret ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...

In Q1 2026, the global micro-drama market entered a new era of AI-driven growth. What began as early experimentation has rapidly evolved into large-scale adoption, positioning AI-powered animation ...

Viktor Orlov is the CEO and founder of Asapty, an Apple Search Ads optimization platform. At Business of Apps London 2026, he ran a workshop on what actually drives performance on Apple Search Ads and ...

Programmatic advertising has always promised automation. For years, that promise has centred on faster buying, broader reach, and more efficient campaign execution. But automation alone is no longer ...

Traffy is a performance marketing agency specializing in in-app traffic across 50+ GEOs. This piece breaks down what actually happens when campaigns scale — and why the same setup that worked at a ...

This is our infographic of the global app market. The data comes from the 2026 edition of our App Data Report, which has over 100 pages of insights into the app economy. These include app revenues, ...

This in-depth report delivers a complete overview of the fintech app market, highlighting detailed charts on market trends, performance metrics, market share, engagement rates, and benchmarking ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...