Scrunch AI is a platform that empowers businesses to understand and optimize their presence in AI search. The platform offers a wide range of tools to evaluate competitive positioning, identify ...

Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The milestone represents a major validation of the online therapy model that BetterHelp has developed since its founding in ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...