The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since ...

Ready to unlock the true value of your women’s sports investments? Eliminate the guesswork and prove your real-world impact. Explore Nielsen One Ads & Outcomes to track deduplicated cross-screen reach ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to ...

From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella stories, and bracket busters keep fans deeply engaged for nearly the entire month. With 414 ...

For over a century, tennis has captivated fans worldwide, evolving into one of the globe’s most popular sports. While the sport’s fandom continues to grow, newer racket sports—like padel and ...

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...