The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → The 2026 Cannes Lions Festival of Creativity coincided with a ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions has a way of making experienced professionals do ...

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated ...

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to ...

Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring ...

Podean, a global marketplace agency, says it is fielding dozens more brand inquiries per month compared to this time last year. The contracts being signed are 12 months or longer. And the brands ...

Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed. The Chinese e-commerce giant slashed its U.S. ad spend across nearly every major social media platform in 2026, according to data ...

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally ...

Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate schemes for hybrid creator programs that mix gamified communities, tiered rewards and performance-based pay.