The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → If you’re reading this, there’s a high likelihood that you’re ...
Last year, Unilever laid out an ambitious World Cup strategy, not long after declaring it would devote half of its media spend to social and creator marketing. As the official personal care brand of ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...
For competing apparel brands Nike and Adidas, the World Cup is a golden opportunity, but one that finds the rivals in very different positions. An apparent recovery last October, when revenues ...
This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
Google’s World Cup brand campaign isn’t just another marketing bet on live sports’ biggest carnival. It’s also a tell. The tech giant is currently running a brand campaign throughout the tournament ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → You sit down to watch the premiere of a streaming series, and ...
Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years.
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
With half the industry’s dealmakers and powerbrokers gathered in the south of France this week, agencies have been falling over themselves to boast AI agent-related tests, case studies and ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → The 2026 Cannes Lions Festival of Creativity coincided with a ...
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