The new report explores where the brand–local relationship breaks down, what the highest performers do differently, and how AI is starting to reshape the franchise operating model.

Get traffic data and keyword intel on competitors instantly. It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the ...

Get traffic data and keyword intel on competitors instantly. Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to ...

Get traffic data and keyword intel on competitors instantly. Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic ...

Get traffic data and keyword intel on competitors instantly. 2026 will be an inflection point for U.S. marketers. Facing high economic uncertainty from tariff volatility and inflationary pressure, ...

Get traffic data and keyword intel on competitors instantly. Today, the fight to get your brand mentioned in AI answers — a process called generative engine optimization (GEO) — should be one of the ...

Get traffic data and keyword intel on competitors instantly. As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, ...

Get traffic data and keyword intel on competitors instantly. Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. Called ...

Get traffic data and keyword intel on competitors instantly. Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data + ...

Get traffic data and keyword intel on competitors instantly. OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ...

CX is more than support—it’s the full customer journey. Learn what customer experience means, why it matters, and how to improve it across every touchpoint. Customer experience (CX) is the sum of ...

Get traffic data and keyword intel on competitors instantly. If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and ...