The new report explores where the brand–local relationship breaks down, what the highest performers do differently, and how AI is starting to reshape the franchise operating model.

Get traffic data and keyword intel on competitors instantly. Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic ...

Get traffic data and keyword intel on competitors instantly. Marketers spend a lot of time talking about AI, customer data, and analytics. A new study suggests another factor shaping marketing ...

Get traffic data and keyword intel on competitors instantly. For years, programmatic buyers could see who got paid in a transaction. They rarely saw every company that handled a bid request before it ...

Get traffic data and keyword intel on competitors instantly. After a wave of consolidation over the past six years, more than a few martech minds wondered if the CDP was a better concept than it was a ...

Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news.

Get traffic data and keyword intel on competitors instantly. Today, the fight to get your brand mentioned in AI answers — a process called generative engine optimization (GEO) — should be one of the ...

Get traffic data and keyword intel on competitors instantly. A majority of organizations now use AI in at least one function — 88%, according to McKinsey — but only 6% report significant ...

Get traffic data and keyword intel on competitors instantly. Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. Called ...

Get traffic data and keyword intel on competitors instantly. Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data + ...

Get traffic data and keyword intel on competitors instantly. On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything her team did to fix their workslop ...

Get traffic data and keyword intel on competitors instantly. Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion ...