The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

Apps like Hudl, GoRout and GameChanger, which was acquired by retailer Dick’s Sporting Goods, have software for managing teams and stats, as well as subscription streaming services for high school-age ...

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, ...