Reddit says its ad business has grown significantly since going public in March 2024. In the second quarter of this year ...

Walmart's retail media network "Walmart Connect" received its first accreditation from the MRC for its first-party click and impression metrics for its sponsored search ad platform across desktop, ...

The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP's new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams.

A Texas law requiring Google and Apple to prohibit minors from downloading apps without parental consent violates the First Amendment, the tech organization Computer & Communications Industry ...

This week, financial investments continue to flow into artificial intelligence. Some are in the millions, and others are in the billions -- not only from tech companies, but agencies. WPP Group on ...

Paramount Advertising's new “Streaming Fixed Units” beg deeper questions you might want to know the answers to. The new advertising innovation gives brands top-level advertising placement -- the “A” ...

In preparation for holiday shopping, TikTok is making updates across its AI-powered ad offerings, including Smart+ campaign creation, Symphony creative tools and its GMV Max feature, which automates ...

It may be Mozilla's turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from ...

Microsoft AI announced that it has built its first text-to-image generator designed and developed in-house. The company will integrate the tool into its suite of generative artificial intelligence ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

The U.S. Department of Justice and Google have concluded a two-week hearing that addressed Google's monopoly in online advertising technology. Closing arguments are set for mid-November. The ruling is ...

OpenAI just launched the biggest disruption to commerce in years — AI is becoming the engine of commerce itself. This week’s release of OpenAI’s Agentic Commerce Protocol (ACP), an open-source model ...