Ready to unlock the true value of your women’s sports investments? Eliminate the guesswork and prove your real-world impact. Explore Nielsen One Ads & Outcomes to track deduplicated cross-screen reach ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since ...

One of the report’s standout findings was a notable drop in year-on-year share and reach for the Eurovision Song Contest. The 2026 broadcast recorded a 27.95% share of the audience, putting it into ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...

Four years of advertiser investment. Eight tournaments. One global stage. Nielsen Ad Intel explains the seismic shift of soccer fandom in the U.S., revealing who’s watching, who’s winning the ad game ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...