Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content …
Nov 14, 2024 · News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity. Viant Acquires IRIS.TV
Rethinking Curation: The Key to Reviving the Open Web?
Nov 12, 2024 · In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers
The ExchangeWire Media Pulse: H1 2024 - ExchangeWire.com
Aug 7, 2024 · The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation).
Curation HUB - ExchangeWire.com
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance.
The Stack: Ad Tech M&A is Back - ExchangeWire.com
Nov 15, 2024 · It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion buying Goldbach Austria.. Elsewhere, Apple have become the first company to fall foul of the EC's Digital Markets Act legislation, and Meta have been fined €800m by the EC for antitrust issues.
LoopMe Acquires Chartboost from Zynga - ExchangeWire.com
Dec 11, 2024 · LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.Financial details of the transaction were not disclosed. With a fully organic 40% compound annual growth rate ...
Lumen Releases Report from PwC on the ROI of Attention …
Apr 27, 2023 · Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC.. From June 2022 to October 2022, PwC conducted a detailed walkthrough with Lumen on the company’s attention prediction methodology across both global and domain models.
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.
ExchangeWire: Data-Driven Advertising and Marketing Technology
Tracking Ad Trading and the Exchange Marketplace. News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach ITV Partners with YouTube ITV has partnered with YouTube’s partner programme, bringing its library to viewers through the video platform.
ExchangeWire Industry Review 2024: An Era-Defining Year
Jan 19, 2024 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.