In 2018, Payless tricked influencers by rebranding cheap $20 shoes as luxury “Palessi.” The same pairs sold for up to $645 before the reveal. It proved what branding experts already know: people don’t just buy products, they buy perception. In business, the name, story, and positioning can turn the ordinary into extraordinary. Your brand can add hundreds...sometimes thousands, to your price tag. Follow @profitplaymaker to level up your finance game! ↗️📊 #Finance #Entrepreneurship #Business #Pay
In 2018, Payless tricked influencers by rebranding cheap $20 shoes a…
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